Young & Rubican hired Colletivo to come up with an engagement and promotional effort in Pontofrio stores as part of their 2018 World Cup marketing campaign. We created We created four mobile web mini games: Craque de Bola (a kick up competition), Where Is the Pin? (inspired by the notorious Where’s Wally book series, featuring the brand’s mascot, a penguin named Pin, hidden among products sold in the store), Chute Certo (a quiz on football’s trivial facts) and Pin Album (with tags hidden across the stores for consumers to find and complete on their virtual album on their site). All the games came together in one final ranking. The first place got a Pontofrio combo of gaming products, including and 4K HDR TV, an Xbox One 4K console and a Sound Bar.